How Can We Help Your Clinic?
By attracting new patients, improving retention, boosting brand awareness & creating a community
OUR HEART CENTRED APPROACH WILL GROW YOUR PRACTICE
In todays hectic marketplace of the digital space, branding has been sadly watered down and this is where 90% of businesses start to fail. Branding is everything. It’s the essence of a business, a company, a person and a cause.
Healthcare professionals should not only be enforcing strong, accessible branding for their practice, but also for themselves. In the emotional mindset of your patients, they need to know that when they put their trust in you, they’ve made the right choice.
We are branding experts and we seamlessly integrate visual communication with and underlying fabric of CX (customer experience/patient experience). Branding will become your biggest asset for leveraging your patient experience AND retention.
We are heart centred. Patient experience is paramount and first order of business when it comes to marketing communications. Marketing is the study and management of exchange relationships, it’s the business process of creating relationships with and satisfying patients. With focus on the patient, our marketing approach becomes the process of support and invite.
- Patient niche sectoring research
- Targeting & segmentation
- Content marketing
- Patient journey mapping
- Brand development
- Social media strategy
- Search Optimisation &
- Campaign development
Create the relationship, support the journey, invite the patient into the fold.
A patient DOES NOT want to be marketed to. This is not business or pleasure, but an emotional experience and more times than not, the beginning of a journey. Trust and commitment between a medial practice, the professional and the patient will take priority over drawn out marketing messages and cheesy deals on price. A patient wants information and they want it via an open channel of trusted communication and transparency. Marketing for healthcare professionals needs to transcend into raw communication.
Since we’ve evolved from a brand comms agency, to a user experience agency over time, we’ve discovered that our process builds trust, it opens discussion and it invites patients in rather than try to catch them in a net of customers.
We don’t just design websites, we create a patient journey. A website needs to be far more then a digital brochure that showcases opening hours and the names of staff. Customers/patients want to be guided through a journey that uniquely supports their needs and desires.
It’s always our goal to deliver a sharp, bold but directly informative interface for our clients. There is zero place for “fluff & fill” content in todays fast paced marketing platforms. A patient is NOT shopping around for a specialist, they’re searching for a solution.
Build the solution into your framework and a patient will always find exactly what they came for inside your site.
- A well mapped user journey
- Sharp interface with minimal distraction
- Direct access to segmented services through smart navigation
- The ability to quickly contact, schedule to get answers